2024: the year of transformation and social impact

20 Dec 2024

Nieuwegein, 20 December 2024 - Just like in previous years, we take a moment in December to reflect on everything we’ve achieved together over the past year. 2024 was a year full of change, growth, and development, with the highlight being the transformation of The Data Agency into TDA Group. At TDA Group, we also look back with great satisfaction on the inspiring social projects that we, in collaboration with our clients and partners, were able to contribute to.

Transition to TDA Group

What a milestone! This year, we went through the transformation from The Data Agency to TDA Group. This change marks our evolution from a traditional agency to a leading data technology company. With TDA Group's software and data platform, companies can create a seamless and data-driven customer journey. The new name reflects our broader strategy and ambition to become the data technology platform of Western Europe. We are proud of this step.

Contributions to Charities
In addition to the transition to TDA Group, we also made a positive social impact this year by supporting three meaningful charities, all of which were nominated by our colleagues. The Prinses Máxima Centrum Foundation received the majority of our support, but we also contributed to Stichting Zwerfjongeren Nederland and Nationaal Fonds Kinderhulp. Further down in this news update, you can read more about these charities.

Thanks to our customers, partners and colleagues

Every day, we help organisations get more value out of their data. At the same time, we strive to make a positive impact, both inside and outside our business. This year, we were allowed to contribute to great social causes, such as Stichting Zwerfjongeren Nederland, Prinses Máxima Centrum Foundation and Nationaal Fonds Kinderhulp. These initiatives inspire us and strengthen our ambition to make a difference.

We proudly look back on a wonderful year. Thank you to our customers, partners and colleagues - together we made 2024 special. We look forward to a successful 2025!

 

Stichting Zwerfjongeren Nederland

More and more young people in the Netherlands are homeless. Stichting Zwerfjongeren Nederland is committed to actions that prevent youth homelessness and help all homeless young people in the Netherlands towards the most independent existence possible with their own home, sufficient income and future prospects.

Last year, as an organisation, we supported Stichting Zwerfjongeren. We think it is important that we contribute to this social problem in this way.

Want to know more about Foundation Zwerfjongeren? Visit zwerfjongeren.nl for all information.

 

Prinses Máxima Centrum Foundation

Every year, 600 children in the Netherlands contract cancer. Currently, 1 in 4 of these children still die from the disease. The Prinses Máxima Centrum in Utrecht is Europe's largest children's cancer centre, treating all children with cancer in the Netherlands.

The mission of the Prinses Máxima Centrum Foundation for Paediatric Oncology is: to cure every child with cancer, with optimal quality of life. The work of the Prinses Máxima Centrum Foundation is vital. We are therefore grateful to have been able to support this powerful initiative with a Christmas donation.

You can read more about Prinses Máxima Centrum Foundation and what they mean to our society at foundation.prinsesmaximacentrum.nl.

 

Nationaal Fonds Kinderhulp

Sleeping on a thin mattress on the floor.... For thousands of children in the Netherlands, this is the harsh and cold reality. As many as 1 in 5 children growing up in poverty in the Netherlands do not have a bed of their own. Growing up in poverty has major consequences: these children experience more stress and more often suffer from low self-esteem. They are also more likely to be socially isolated and more likely to suffer from (chronic) diseases.

With TDA Group's donation to Nationaal Fonds Kinderhulp, we contribute to a better life for children in poverty in the Netherlands. Kinderhulp is there for all children and young people in the Netherlands aged between 0 and 21 who grow up in poverty. In order not to leave these children out in the cold, Kinderhulp organises the action: Give them warmth.

Also want to give warmth to children in poverty? You can do so with a donation via kinderhulp.nl/geefzewarmte.

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