2025 felt like a year full of acceleration and progress. TDA Group joined The Relevance Group (TRG), a European network founded on the shared belief that sustainable growth is driven by relevance throughout the entire customer journey. And the key to achieving that? The smart use of data, AI, research, analytics and technology. In the Netherlands, we do this together with Markteffect, Techonomy and Beautiful Lives. And in Germany, Global Group has joined our German sister organizations that fall under TRG.
Within TDA Group, we are helping clients even better in achieving a 360° customer view and translating it into effective actions for acquisition, development and retention. GeoMarktprofiel and Whooz continued under the name TDA Analytics and combined their strengths in new nationwide segmentation data. Invenna further integrated its Customer Data Platform (CDP) with the Master Data Management (MDM) platform from Human Inference. And together, we developed an AI tool that instantly provides more insight into your target groups and allows you to easily convert those insights into relevant actions.
This year we again supported three organizations that make a real difference for children and young people: Stichting Het Gehandicapte Kind, Het Vergeten Kind and Warchild. Thanks to the involvement of colleagues and clients, we contributed to better opportunities, better care, and a safe foundation for the next generation. Performing for clients and investing in the future go hand in hand for us.
We warmly thank all our clients for their trust and collaboration in 2025.
And be sure to mark your calendar: on January 22 we will introduce our new AI tool, and on March 12 we will host a major TRG event. More details on both will follow soon. For now, we wish you happy holidays and a fresh, promising start to 2026!
Stichting Het Gehandicapte Kind
The aim of Stichting Het Gehandicapte Kind is to promote and financially support initiatives that aim at the participation and/or integration in society of individuals with a disability until the age of 30-years-old in the Netherlands. They operate primarily in the Netherlands (16 million people). However, occasionally also projects abroad can be supported when in the direct interest of Dutch children and youngsters with a disability.
Het Vergeten Kind
Het Vergeten Kind (The Forgotten Child) is a small, professional, and informal organization that, since 2009, has been committed to helping vulnerable children and young people in the Netherlands who are growing up in unsafe or unstable home situations or are forced to stay in shelters. Their goal is for these children to feel heard and seen, to live in a safe and stable environment, and to develop positively. This allows them to grow into happy adults and fully participate in society. They do this by raising awareness of this issue with the general public and politicians, so that the situation for vulnerable children can be structurally improved. They also organize children's activities that allow them to simply be children.
War Child
Around the world, hundreds of millions of children are living with the effects of war and conflict. Separated from their homes, schools and loved ones, many are overwhelmed by manifestations of distress. The War Child mission is to shape the systems that protect and support the wellbeing of children affected by conflict. At War Child they believe they have the unique skills and capacities which will be highly relevant in creating these changes. War Child is recognised for their sector expertise in mental health and psychosocial support, education and child protection, and have a deep-rooted commitment to evidence-based work – delivering services that are backed up by rigorous research. War Child is a rights-based organisation - which means they also advocate with and on behalf of children to ensure their fundamental rights are upheld
“We help clients even better in achieving a 360° customer view and translating it into effective actions for acquisition, development and retention.”
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