Relevance as a driving force: six months of collaboration with TRG

Six months ago, TDA Group became part of The Relevance Group (TRG), a European network of around ten specialized companies in marketing, data, AI and technology. TRG was founded on the shared belief that growth today is no longer just about a good idea, but above all about maintaining structural relevance throughout the entire customer lifecycle. The key to that lies in effectively leveraging diverse data streams, such as sales data, behavioral data, research data, marketing data, and other external data sources.

Collaboration in practice

Frank de Beun, CEO of TDA Group, looks back with satisfaction on the past six months. “Within the first weeks, we actively sought collaboration to experience the synergy of the network. We presented our approach during internal knowledge sessions and at events hosted by other TRG companies. This quickly led to the first joint projects. A good example is a potential partnership with a major DIY retailer, in collaboration with Datalab and Datalogue. We also see many opportunities with partners like Markteffect, Techonomy, and our German colleagues. We are building a chain step by step: from research and segmentation to execution, activation, and optimization.”

Turning data into business growth

Customers might wonder: what’s in it for me? Frank is clear: “For our clients, it’s now even easier to get more value out of their customer data. They already use our products and services to safely unlock, analyze and profile their customer data. This allows them to deliver the right message at the right time through the right channel to (potential) customers. While activation is often organized in-house or with external agencies, they can now also easily connect with experts from the TRG network whenever needed.”

Every company is a data company

Frank concludes: “Relevance is the key to sustainable growth. At TRG, we work on that every day. With a strong foundation in data and technology, we achieve higher conversion, more loyal customers and communication that feels natural. I’m looking forward to further collaboration in the areas of market and customer insights, customer journey management, and customer activation.”