TDA Group finds new strategic partner in The Relevance Group for sustainable growth

TDA Group has become part of The Relevance Group (TRG), a rapidly growing European network of companies specializing in data-driven marketing and sales optimization. One hundred percent of the shares in TDA Group have been sold to The Relevance Group, with TDA Group’s leadership team reinvesting in TRG as part of this transaction. This marks the beginning of a new phase of strategic development and mutual benefit for both TDA Group and TRG. Frank de Beun and Ronald Langendoen will remain as TDA Group’s leadership team.

TDA Group’s core vision is clear: businesses will only remain relevant if they optimally utilize their data throughout every stage of the customer journey. This involves making data accessible and providing insights that help organizations better meet customer needs. This aligns perfectly with TRG’s mission: to create more relevant customer communication through intelligent data use, across all touchpoints, which makes the future look bright with this acquisition.

Frank de Beun, CEO of TDA Group:
“We look forward to continuing to pursue the ambitions of TDA Group as part of The Relevance Group. As a data technology and analytics provider, we are committed to delivering the highest value and relevance to our clients. We are confident that our collaboration with TRG will further enhance this commitment and provide greater value and relevance. After all, that's what we do for our clients. I would also like to extend my gratitude to NewPort Capital for their collaboration over the past six years. They have consistently supported our vision of empowering our clients to maximize the potential of customer data at every stage of the customer journey.”

Dennis Hofmans, Partner of NewPort Capital:
“We take pride in our partnership with TDA Group. Together, we successfully integrated five software and analytics add-on acquisitions, significantly increased our recurring revenue, and expanded internationally. We are delighted that TDA Group has found a strong new partner in The Relevance Group, both from a business and personal standpoint.”

The addition of TDA Group represents an important step in TRG’s strategy to create a more connected and synergistic network of companies, leveraging shared expertise in data, insights, and marketing technology to drive business impact.

Andreas Hannemann, group CEO of The Relevance Group:
“With TDA Group, we are strengthening the technological backbone of The Relevance Group. Their deep expertise in data infrastructure, compliance, and automation will serve as a powerful platform for all TRG companies, enabling us to develop even smarter, more connected solutions across Europe. I’m genuinely excited about working with the TDA Group team and unlocking new potential together.”

^{About The Relevance Group
The Relevance Group (TRG), founded in 2022 in Hamburg, is a fast-growing European group of companies focused on data-driven marketing and sales optimization. With over 400 experts in Germany, Switzerland, the Netherlands, and Belgium, TRG provides innovative solutions to enhance customer relevance and achieve measurable business results. TRG combines customer experience, analytics, and marketing intelligence expertise to support the entire customer journey, from research and campaign management to AI-powered acquisition and retention programs.}

^{About NewPort Capital
NewPort is an independent private equity firm specializing in investing in lower mid-market companies based in the Netherlands. With business owners across more than 25 sectors, NewPort proudly considers itself an entrepreneurial investor. The funds managed by NewPort focus on control investments in the following sectors: software, data and technology, business or financial services, manufacturing, and food and packaging. Typically, these companies have an annual operating profit ranging from 2 million to 10 million.}

^{Advisors
TDA Group and NewPort were advised by Alantra (M&A), DLA Piper (legal), PwC (financial and tax due diligence), Crosslake (tech due diligence), and Strategy& (commercial due diligence).}