The Data Agency Services Continued Under TDA Group; Ready for Growth and Innovation

Nieuwegein, November 1, 2024 – The majority of services previously offered by The Data Agency will now continue under a new name: TDA Group. This change aims to better reflect our identity and mission.

The Data Agency was often perceived as a traditional agency. However, for the past 20 years, we have been developing and implementing advanced data and technology solutions that help companies make better use of customer data. "The transition to TDA Group underscores our broader strategy and ambition to become a leading player in the (software) data technology landscape in Western Europe," says Frank de Beun, CEO of TDA Group.

Focus on Customer Data Throughout the Entire Customer Journey
TDA Group’s core vision is clear: businesses will only remain relevant if they optimally utilize their own data at every stage of the customer journey. This goes beyond merely improving data quality. It’s about making data accessible and providing insights that enable organizations to better meet customer needs. With TDA Group's tools and services, companies can create a seamless and data-driven customer journey.

From Innovative Products to Market Leadership
With a strong presence in the Netherlands, Belgium, and Germany, TDA Group aims to take the next step: becoming the leading data technology platform in Western Europe. The mission is ambitious yet clear: building on current successes and providing companies with the most advanced solutions to maximize the potential of their customer data.

About TDA Group
TDA Group is an innovative data technology company that helps organizations operate in a data-driven manner. It offers a wide range of technology and data products that improve the quality, accessibility, and usability of customer data. Active in the Netherlands, Belgium, and Germany, TDA Group is focused on strengthening its position as a leading data technology platform. 

The group is composed of several divisions:

• TDA Technology with the brands Invenna, Human Inference, and Campaigns Unlimited;
• TDA Analytics with the brands GeoMarktprofiel and Whooz;
• Global Group as the brand for clients in Germany.