Whooz and GeoMarktprofiel join forces in TDA Analytics

27 Feb 2025

Whooz and GeoMarktprofiel will continue together as TDA Analytics. A new beginning for two leading organisations in the field of national segmentation data, aiming to improve the service to its customers.

Whooz has been part of TDA Group since October 2023, as has GeoMarktprofiel. Since then, both organisations have been working intensively together, bringing several benefits. First, by combining expertise, resources and techniques, national segmentation data can be improved. In addition, there is more innovative power to develop new data, tools and applications. And finally, the synergy of TDA Group offers more technological solutions to apply data more effectively, also outside the Netherlands.

Bob Hoogewind, Managing Director of TDA Analytics says: "Both Whooz and GeoMarktprofiel have a rich history, and over the past year, we have taken great steps to learn from each other and collaborate on new and improved solutions for our clients. This also marks the beginning of a new phase for us, where we will continue together as TDA Analytics.” 

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